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Responsibilities:
- Develop and execute marketing strategies for motor products to enhance brand visibility and customer engagement.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Plan and manage digital and traditional marketing campaigns to generate leads and drive sales.
- Create marketing materials such as brochures, demos, and presentations.
- Ensure consistent branding across all marketing channels.
- Collaborate with sales teams to provide insights and tools for customer engagement.
- Organize trade shows, exhibitions, and product launch events.
- Track and adjust marketing strategies based on campaign performance.
- Develop business plans and provide feedback to management.
- Initiate business discussions and cultivate new customer relationships.
- Obtain RFQs, provide proposals, and work with R&D and Operations teams.
- Review contracts and clarify customer specifications.
- Serve as a liaison between customers and the product engineering team.
- Engage in commercial negotiations and finalize orders.
- Monitor commodity price fluctuations.
- Conduct customer satisfaction surveys and resolve issues.
- Provide continuous product, supply, and service support to customers.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
3-4+ years of experience in marketing, preferably in manufacturing or industrial sectors.
Strong knowledge of digital marketing tools and platforms.
Problem-Solving: Strong analytical and problem-solving skills to address complex engineering challenges and optimize designs for multiple objectives.
Communication: Excellent communication skills to effectively convey complex technical information to non-technical stakeholders.
Project Management: Ability to manage multiple customers, leads, RFQs, prioritize tasks, and meet deadlines in a fast-paced environment.
Language Skills: Proficiency in English and Hindi.
About the Company
Aditya Avartan Technologies Private Limited - Specialized automotive supplier of Switched Reluctance Motors and Controllers.