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Marketing Executive

Bengaluru, Karnataka, India

Job Type

Full time

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Responsibilities:
- Develop and execute marketing strategies for motor products to enhance brand visibility and customer engagement.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Plan and manage digital and traditional marketing campaigns to generate leads and drive sales.
- Create marketing materials such as brochures, demos, and presentations.
- Ensure consistent branding across all marketing channels.
- Collaborate with sales teams to provide insights and tools for customer engagement.
- Organize trade shows, exhibitions, and product launch events.
- Track and adjust marketing strategies based on campaign performance.
- Develop business plans and provide feedback to management.
- Initiate business discussions and cultivate new customer relationships.
- Obtain RFQs, provide proposals, and work with R&D and Operations teams.
- Review contracts and clarify customer specifications.
- Serve as a liaison between customers and the product engineering team.
- Engage in commercial negotiations and finalize orders.
- Monitor commodity price fluctuations.
- Conduct customer satisfaction surveys and resolve issues.
- Provide continuous product, supply, and service support to customers.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.

  • 3-4+ years of experience in marketing, preferably in manufacturing or industrial sectors.

  • Strong knowledge of digital marketing tools and platforms.

  • Problem-Solving: Strong analytical and problem-solving skills to address complex engineering challenges and optimize designs for multiple objectives.

  • Communication: Excellent communication skills to effectively convey complex technical information to non-technical stakeholders.

  • Project Management: Ability to manage multiple customers, leads, RFQs, prioritize tasks, and meet deadlines in a fast-paced environment.

  • Language Skills: Proficiency in English and Hindi.

About the Company

Aditya Avartan Technologies Private Limited - Specialized automotive supplier of Switched Reluctance Motors and Controllers.

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